Gold Clios Single Platform & Gold Clios Real-Time Response
The NFL's top quarterbacks, Patrick Mahomes was surrounded by controversy for admitting he likes ketchup on his steak. We seized the opportunity and issued a challenge to the rising star in an organic tweet; Pass 57 touchdowns, 2 more than the current NFL record of 55 touchdowns, and we vowed to give him Heinz 57 ketchup for life.
The Results: 1 organic tweet + 0 dollars spent + 571+ Million Impressions + $4.5 Million in Earned Media